Are you implementing videos in your marketing mix? If not, you are missing the chance to connect with a large segment of the population. There aren’t that many people that read newspapers anymore. This generation is drawn to things that are online. Read on and learn some key tips to help you create a successful video marketing strategy.
Keep your videos relatively short: no more than 10 or 20 minutes. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product. However, if you are not doing a demonstration, keep the video to under ten minutes.
Do not veer off topic in the video. If you do not plan ahead, it is easy to ramble or stray from your focus. Try to stick to a pre-written outline of your video. You will see better results from your video marketing efforts if you keep to the topic at hand.
Encourage others involved with the business to participate in your video marketing. For example, you might know someone who has an excellent speaking voice, professional appearance and natural on-camera presence. It is great to bring in various employees on your videos.
Use a consistent tone in your videos. Serious how-to videos or funny videos both work equally well. Take your target audience as well as the goods or services you provide when determining what type of video you want to create. These qualities, as well as your image, are the most important factors for your tone.
Don’t work alone. It’s not possible to think of every great idea on your own. Collaborate with colleagues, family members and friends to keep your idea list fresh. Regularly ask people for feedback and suggestions that they might have, so new ideas are always pouring in.
Video marketing is a must today. The tried and true methods of advertising are slowly growing outdated. Follow where your audience is, which is most likely online. Use these tips to your advantage and you’ll see new customers pouring in.