Many of your younger family members are probably on Facebook. Maybe your parents or grandparents even have a Facebook page. But do your customers have a Facebook account? If they are, Facebook marketing may be what you need to take your business to the next level.
Contests can be used to your advantage. Provide people with prizes and discounts for liking your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
Target advertisements directly to your customers by using the “custom audiences” tool. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Giveaways are very helpful in marketing. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. It will not cost you much money, but the communication opportunity with customers is invaluable.
Targeted Facebook Ads
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Spend your money on more targeted Facebook ads.
Don’t share irrelevant updates. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Use your own personal Facebook account if you wish to do that.
You probably use Facebook and have a pretty good idea about what a customer wants. Take the tips included here, combine that with your own knowledge and move forward with a great marketing campaign. The more you work it, the greater your return will be.