Facebook is hugely popular, and therefore in huge demand for marketing. When you want to get involved, you need the right knowledge. Read this article to learn about it.
Be sure to link all content published online back to your Facebook page. If your site has a blog, include a summary and post links via Facebook. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Facebook Offers is a great tool for running contests or giving away free products through your website. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If the offer is very good you can also promote it to those who are not fans.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. These allow for increased organization, making your page very user friendly. For instance, you can have a contest tab if you’re running a contest.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
Chose what you share as an update carefully. If your updates are boring or off-topic, you’ll lose fans. Every piece of content you post should either be helpful, educational, or entertaining. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.
It is not impossible to get Facebook to work for your business. You just have to keep in mind that you’re not going to see success in one or two days. Over time, you will see the efforts of your marketing techniques shine through.