The leading online brands all use video as a key part of their marketing strategies. Videos are something that customers love and they also provide the means for fast communication. When you want to take a chance on this strategy, read on to learn more.
If you want to use YouTube for your videos you need to use the editing they have avaiable. For example, you can instantly add annotations on your videos easily through YouTube. You can share links, give more details about your product or even provide a coupon code.
Don’t expect people to devote a lot of time to watching your videos. If you have a specific product being demonstrated, the video can last as long as 20 minutes. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.
People online today have short attention spans. You need to get their attention in the first few seconds. This is where a special point-of-view or teaser can help captivate them to watch the whole video.
Coming up with the content of your video clip is only part of the big picture. You have to also promote your videos. If you market your video, you’ll find you get many more viewers than otherwise. Good videos are important, but so is good marketing.
You do not have to have a professional record your video for you. You don’t need professional gear if you can keep the image focused and balanced. You do not even need a really fancy script or excessive levels of confidence. Relax, turn towards the camera and talk naturally. You may not have to do this. Sometimes it is possible to utilize PowerPoint presentations and screen capture sequences to do the job.
Now that you know video marketing basics, you should create your own videos. This article does not have everything you need to know, however. There is always more to learn about video marketing. As you gain experience with video marketing, you will contribute to a stronger identity and a more credible image — two things which are important to any successful marketing campaign.