Many people like Facebook because it’s easy to use and keep in touch with family and friends. You can use Facebook to market your business. The following advice will show you how it is done.
Reply to followers when they write something on your wall. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Share your thoughts, particularly if it is a customer service issue.
Make your page stick out. Put up neat visuals or add some color. This will attract the most amount of customers.
You may wish to create a Facebook group rather than a Facebook page. A Facebook group allows users to have their own community. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Promote a contest using Facebook Offers. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. A good offer will appeal to potential customers as well.
Answer all questions and comments sent to you via Facebook. Express your gratitude that time was taken to communicate with you, and make sure you try to answer their question thoroughly. Sharing a link to another page that has the right information is an appropriate way to give a good answer.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
Instead of looking the other way when it comes to Facebook, start using it to your advantage. It does not matter if your business is small or if you are just starting out, this marketing venue will benefit your business in many ways. Remember these tips so you can get the most out of Facebook marketing.