Facebook Marketing: Social Media Darling Or Devil?

TIP! Consider creating a Facebook group rather than just a page. Groups are like little communities where your fans can interact together.

You should consider Facebook if you need a new campaign to promote your brand. If your business takes off on social media, you will get a huge surge of customers. Learn what you can do in the article that follows and use the tips it contains.

TIP! In order to make the most of your marketing efforts, build a fan base that is solid. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans.

Communicate with your fans on a regular basis so you are aware of what they want. You should be taking note when people make posts on your Facebook page. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Do not ignore your fans, because you would not be very successful without them.

TIP! Buy a Facebook ad. These can be customized for people of a specific gender or age to see them.

An ideal way to encourage fans is to always reply to their wall postings. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. It is important to reply to everyone, even more so if it is a complaint or a question.

TIP! Carefully consider any updates you plan to post. People don’t want to be flooded with sales jargon or spam.

Give Facebook ads a try. Regular posting, while valuable and beneficial, only goes so far. To extend your reach, use ads to reach outside your normal followers. They generally do not cost a lot, and they can help you a lot.

TIP! Offer a reward for someone liking your page. These “likes” can bring new attention to the Facebook page.

Your Facebook page needs to be monitored for spam at all times. You can put filters in place that will help you to keep things on track when you are away. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.

TIP! Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Set up your offer and turn it into a Promoted Post on your wall. You can promote it outside your fan base if you feel it is a great offer.

TIP! Always answer comments and posts that show up on your Wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you.

Your job as a marketer is to steer your business in the right direction. Facebook is a great avenue to put this process in motion. Use what you learned here to give you the upper hand.

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