Everyone wants to leap on the social media marketing bandwagon and ride it to success. Doing so requires an enormous investment of time, dedication and experimentation. That said, using these proven SMM strategies will help you hit the ground running.
Twitter might be a good way to get more attention for your business. If you take the time to study how Twitter works, you can get your business seen by hundreds, if not thousands, of people. Learn about using hastags, keywords, etc. on Twitter.
Maintain a current and relevant blog. Post any promotions or sales you have via your blog. Also be sure to post about changes to your business, such as grand openings of new stores, changes to your hours of operation, or going-out-of-business sales. be sure these are posted to your blog, too.
Your goal should be to initiate a conversation with your customers. What many companies forget is that once a customer gives feedback, they are opening the door for conversation. Take the next step and talk to your followers! You can serve them better, and improve your business’s performance, by cultivating a genuine interest in what your customers want and need.
Inform all your current custumers of your new adventure into the world of SMM. Once they start following your page, all of their social media friends and followers will soon know they are following you. This basically amounts to free advertising and something you should not take lightly. This type of ad is more valuable because people receive it from someone they trust; it works like a referral program.
These tips make no attempt to be comprehensive, but they do cover some common pitfalls that every social media marketer eventually runs up against. These are the early days of social media and things change very rapidly. Figure out how to use the tools you have to get to your audience and keep their attention with high quality media.