The term “search engine optimization” refers to deliberately crafting parts of your website to improve its search engine performance. Search engine optimization is an incredibly large virtual business. There are those who would say that SEO is best left to the professionals. Rubbish!
Search engine optimization can be accomplished by many techniques. Tweaking the search capabilities of your site returns faster, more relevant results. The increased performance will result in an overall better experience for the user.
Help yourself by helping the web spiders index your site. Spiders help people to find your website during searches, so it is important that they can understand your site. Create a site map that clearly indicates a hierarchy of pages, so that the spider will be able to index your site more accurately.
Visit competitors websites and view their source codes. This will let you see how they are using SEO on their own website, and what keywords they are using. You probably don’t want to imitate what they are doing, but it can give you some great ideas.
Add meta descriptions to each page on your site to improve your search engine placement. These tags are perfect for giving a “snapshot” of your site, through descriptions, on the search results page. Make sure the meta tags have valuable and concise content. Descriptive tags will go a long way in bringing visitors to your website. Your descriptions can lure visitors away from higher-ranking pages, so do not skip this important step.
To expand your customer base and bring more traffic to your site, use a product feed to boost your presence online. Include information about your products, such as descriptions or prices, on your feeds. Use feeds offered by search engines and comparison shopping pages. Feed readers will also allow your customers to subscribe to the feed themselves.
SEO does not have to be just for professionals. With the insights you have learned, jump right in to the task of SEO with effective and obtainable results. Increasing site traffic is a perfectly attainable goal.