How to work SEO


SEO or Search Engine Optimization is the term for the work that lies in optimizing websites for search engines. No matter whether you offer physical products through a webshop, services, or information, SEO can help you increase your rankings in the search engines and thus ensure you more visitors to your website.

There are many benefits of SEO; users have greater trust in the organic results compared to they paid, and when 8 out of 10 consumers start their checkout process online, it is of course here, you must be found. Here on this page, I will lead you through the various parameters to work with.

Internal SEO (On-page)

When working with SEO, is one of the first things you look at, the web platform and its ability to steer the technical challenges, as many of these features. These technical challenges can prevent your sites ability to be ranked high in the organic search results, and it must be repaired before you go in and look at the next parameters in the on-page SEO.

Professional SEO company Kolding.


The content on a website is one of the most important elements on a website in relation to SEO. It is important that the keywords that you want to create traffic on, being used on the site and used in the most effective way. The text must represent a substantial part of a page, and be the key element. Short content or content with no substance, can in the worst case trigger kvalitetsalgoritmen Panda.

Texts should be written for users, but with search engines in mind. It is important that the text engages and maintains the user on a page. This is a succeskriterie for a well-optimized page.

The most important keywords should go turn in all page elements, this being the titles, descriptions, body copy, captions and headlines. The content must, in other words, mostly the keywords, which it seeks to frame.


It comes to speak the same language as your customers! No matter what you yourself believe in your products or services is called, it is important that you use the same names as your customers, for it is them, they are looking at and therefore them, as you need to be visible on. Your keywords and phrases to find you through a keyword analysis – without a keyword analysis you are working in the dark, and it is neither useful to you or the customers who would like to find you and your services.

Different tools

When working with søgeordsanalyser, you can use a wide variety of tools, such as Google’s own keyword tool, to assess what words are lucrative for your particular business. But there are many more tools, and it is also about being able to read between the lines. You can read about a part of the methods here on this website, for it is rarely enough to use just one tool; there are many methods to find keywords, and they should all be used to achieve the optimal result.

Your keywords and phrases must be used as part of the internal SEO-optimization of your website. Your page titles, text and meta descriptions must all go up in a higher unity, that allows the best locations and the best user experience for the visitors that find you through the search engines ‘ results pages.

Headings (Headers)

Unique headlines, both overall as well as sub-headings should always be formatted with a H-tag. It is the safest and only way we can tell the search engines that there is talk about a headline.

The search engines weight the therefore, it is in headings higher than ordinary text in the body, as it is an awareness-raising element. Because we define the heading, it must be relevant to what is being written about.

Generally speaking, should headers be formatted correctly. The first heading on a page should carry the H1, and the styling of this should be marked the highest, as it is the main heading. Then be used, in sequence, h2, h3, h4, etc.

Page Titles / Titeltag

A page title or titeltag if you will, informs both users and search engines about that page’s topic. The page title must therefore be meaningful, accurate and at the same time, have a clear CTA (Call to Action) that will get the searchers to the website.

Basically, you can treat your page as your ad’s title, for when your page appears in the search results, it’s the one that should catch the user, along with your META-description. Your page title is one of the most important elements, which you can screw on. Google is a big emphasis on what is in your page title, how it is formatted, and in what order the words come in.

Keywords in your title

It is therefore important that you make some careful considerations in relation to your main keywords for that page. You can easily have multiple keywords in the title, but make it as a whole and said text string, so you are sure that the users also get the urge to click on the result. You may be located enough as well, but if searchers choose to click on the other results, because they have a better title, are you just far.

Be careful to use your keywords too much

In the old days (read a few years ago) it was normal to søgeordsstuffede his titles, just because Google is listening so much to what is contained in it. And it seemed a shame also, but Google became smarter, and to this day can you risk not to be shown, if you write your keywords for frekvent in both text and titles. So now make sure to keep you on good ground with both Google and searchers. Use your primary keyword and perhaps one or two extra, but use it in a sentence, and place your keywords where it makes sense rather than always putting them in the front.

Meta descriptions (Descriptions)

A page’s meta description, is the underlying description and is a kind of summary of the page content to both Google searchers and other search engines. Where your page title is your headline for your ad is the meta description of your selling and additional text that support your page title, but at the same time tell you more about what you can expect to find on the page.

META Description with Microformater.

Google listen is not always to your own description
It is not always that Google chooses to use your meta description, if a user has used a søgefrase, which is found on your page, Google may choose to highlight these, since the user in this way is guaranteed to find exactly what he is looking for. It thus ensures more clicks, and Google is very good at choosing the right strings, when it is necessary.

Keywords in descriptions, have no effect on the location
It has no relevance to your location, whether you place your keywords into your meta descriptions, but it can get more searchers to click on your result, then the keyword will be highlighted if found in their search query. So use your keywords sparingly in your meta descriptions.

Read more about META descriptions in my post, 20 tips for your META Descriptions.

Pictures & video

Search engine results are forever changing, and in the past few years we have seen more and more universal results, as it is called, when pictures and video are integrated directly in the search results. It gives additional opportunities to be seen in the search results, and you can stand out from the other results. Studies suggest that users are more likely to click on videos and pictures than regular text-based search results. You have the opportunity, you should therefore make sure to make an effort in your SEO work here.

see wonderful images here.

Images – Alt and title tags

Google and the other search engines, are not good to decode the images. Google has the last few years made their billedgenkendelsessoftware much better, but there is still a long way to go. This is why we need to help the search engines on the way, so they can understand what is shown on our images, and why they are there. There are basically two ways we can do this, but the method that the search engines are listening the most to, is the use of alt-tags.

An alt tag is an alternative tag, originally used to explain what an image relates to the visually impaired can decode it. The tag reads Google also, and they put much emphasis on it. The second method is through the title tag. The two are very different. The Alt tag should describe the image, while the title tag is just to tell what it is, who is in the picture, called.

By utilizing alt-tags and titles, we can increasingly tell Google what the pictures refers to, and what they show and at the same time increase the relevance of a given page. By optimizing the images, there is also a much greater chance of being ranked highly in Google image search.

Meta Keywords

Meta Keywords is an ancient method to tell Google and the other search engines what they can expect to find on a given page. In search the first time, this was field the only one that the search engines looked at, and it was therefore not especially challenging to be ranked highly on many competitive keywords and terms at the time.

The day scanner Google your content, your titles and descriptions, and forms itself an overview of what the different types of content deals. Thus there is no need of META keywords anymore, and you should not spend time on them at all. On the contrary, it gives your competitors an insight into what you would like to be well placed on, and the information you have the better to keep for yourself. And let’s just take it again, meta keywords have no significance for SEO.


Technical SEO is the process of optimizing the technical platform. The technical platform is the foundation for rankings in the search results, and here, it is important that there be errors and shortcomings. Deficiencies in relation to technique will always have an impact on a websites ability to rank in the search engines.

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