I doubt you need to be told, but any time you launch a business, online or off, you are going to need some form of solid business plan ready to guide you along the right path. No modern business plan is complete without some sort of social media marketing strategy that makes use of the newest techniques and puts a new spin on old ones.
Create new posts regularly. When your content is fresh and readers know when to expect new topics, they will return often to check out the new content. This is very much like how consumers treat traditional content providers like newspapers and magazines. Stay consistent and do your best to create quality content to keep your audience interested.
Frequently update your social networking site. The majority of those who use social media want frequent updates, so if you fail to offer that, you may find your reputation is irreparably damaged. Make an effort to provide updates several times per week.
Consider adding buttons within your profiles and also include an RSS feed for all your updates. Ensure that this is clearly visible on your websites, blogs, emails and in your signatures when you comment. You also want to include links to other social networking profiles to help encourage people to locate you on different sites.
Add hashtags to your Twitter posts. Tags are preceded by the symbol # so your updates can appear in feeds of other users who subscribe to the same group. Make thoughtful selections of your hashtags and think of groups of which your target audience are interested.
When you do decide you want to upload any YouTube videos, you want to make sure you add a link for your website somewhere in the description, you also want to make sure you add in Twitter and Facebook links as well. It’s better to get YouTube members to subscribe to you on Twitter or Facebook, since they will share the videos that they like.
Utilize the wonderful world of social marketing to your full advantage by following the above tips. It will take some time and effort on your part, but you can succeed.