When you market on Facebook, you will hear many tales on the best things you should do. Do not follow the trends, as you should gear your strategy towards your company’s needs. This article includes what you will need to become successful.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site has a blog, include a summary and then link the posts automatically via your Facebook. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Make sure that you stay active answering the questions on your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. Additionally, post a link to an article on your site if it can answer their questions.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
You must know when it’s okay to post on another person’s Facebook page about your business. Posting on another page gets attention. Make sure it’s the kind of attention you want. Create posts when there is something positive for you to say. Avoid spam at all costs.
Have a giveaway. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. Don’t give away anything expensive; just make it something that your fans will want.
In the end, many people follow the “trends” about Facebook marketing because they are lazy. Fortunately for you, this article actually contains great Facebook marketing advice that has nothing to do with trends. You will find out that your marketing will be the best it can be by using these tips.