Almost everyone is on Facebook today. It is a great business tool as well. Facebook gives you some good ways to get yourself out there. Read on to find out more.
Reply to people when they post on your page. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
Make sure your Facebook page isn’t being inundated with spam. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
If you receive a “like” from someone, give them a special offer. New likes have the opportunity to draw a lot of attention to your page. Think about offering something people are going to be interested in. It could also be something like a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.
Make sure your posts have value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
You should now feel comfortable enough to start planning your own Facebook marketing campaign. Since Facebook is not expensive to use, using the above tips should be easy. Get going now to get a head start on your competition. You don’t want them to find this article as well and get started first!